Walter Adamson

| 09.12.27 | My weekly ramble in social spaces and places

Where I've been this week in the social web's places and spaces:

• This is great 2000s Decade Recap - Business and Technology, from Mojo, and even better if it had a matched music track! The decade in 3 minutes 22 seconds and really worth the time to watch.
• If you are a Linkedin member - key social media trends 2010 - useful comments.
• You've heard of a stream of consciousness, how about a Twitter-style stream of purchases.
• The sad story of the Borders "corporate blog" - PR disaster or a story of staff dedication?
• You no doubt saw this monster news - catch up with the latest - For the first time in 23 years, Pepsi will not have any ads in the Super Bowl - instead the company will be spending $20m in social media.
• Rohn Jay Miller abandons a top agency job as no future in a "marketing" strategy - good read - I’ve Got a New Job–and So Do You.
• If you are interested in Smartphone penetration and competition this is a good article, even if US-centric - Top 10 Smartphone Advances Of 2009.
• Celebrating 30 Years of Mobile Phones, Thank You NTT of Japan - not Marty Cooper - this is a great post by the inimitable Tomi Ahonen.
• Did you know that Indian Cabinet Ministers, and Bahraini, are Twitterers? That's the magic of the internet.
• A tip from Jasper Martens: At Simply Business the amount of followers for our Twitter account grew fast when we stopped talking about our insurance products and started talking about small business tips to help our customers.

http://xeesm.com/walter

| 09.12.20 | My weekly ramble in social spaces and places

Where I've been this week in the social web's places and spaces:

• What To Watch In 2010: Social TV - TV + Facebook - this will be a big shift.
• Is the iPhone becoming the single biggest influencer in how media will be consumed and generated @johnee99 
• Only 5 of 45 major brands with communities provide a meaningful experience to their members.
• Did you catch up with Google Goggle - search the web by camera - more start-ups hit the dust, in droves over this little Google Labs build-out.
• 10+1 Social Media Trends for 2010 - the definitive list from Axel Schultze - a must read!
• Rohn Jay Miller abandons a top agency job as no future in a "marketing" strategy - good read - I’ve Got a New Job–and So Do You.
• McDonald's puts up their "social media strategy" on Slideshare and then removes it? I had made a comment on Slideshare but comments have also disappeared. Google this.
• Did you know that Google's Feedburner can know Socialize your feeds - Socializing your feed with Twitter.
• Social media disasters - we've had a few - this is a BIG FAIL from Toyota in Australia.
• How a small cafe in Houston, a tea house, successfully entered into the world of social media marketing - "follower count was never the strategy when we entered the Twitter world. I did have a strategy in mind when I first participated, and it was been refined through customer feedback and a few lessons learned. I think our experiences ... can be organized as the 3 Ps of Social Media Marketing: Passion Personality Place."

http://xeesm.com/walter

| 09.12.13 | My weekly ramble in social spaces and places

Where I've been this week in the social web's places and spaces:

• More 2010 social media predictions, but this time from Ron Callari - worth reading.
• Mashing up business and social applications: 2010's New Software Star:"Socialytic" Business Apps - CIO magazine.
• 3 Ways Bing Is Ahead Of Google by Alex Hawkinson.
• Facebook statistics - Farmville has more users than Twitter!.
• See how you can take 50 year old content and refresh and enhance it with new material in a digital package  - 8 Reasons Hitchcock’s North By Northwest Still Rules.
• Did you know Listorious is a Twitter List directory - the "A-List Lists" and a good search function.
• If you are especially interested in social media in the financial industry here is the definitive list, December update 36 Social Media Initiatives Launched by Financial Institutions in December.
• DIGG feed for "social media case study" add to your reader: http://digg.com/rss_search?s=social+media+case+study
• How to search the Internet more efficiently, light but helpful overview from Michal Wurm.
• Social media has influenced 28% of U.S. holiday shoppers in gift-buying decisions this year, ComScore survey.

http://xeesm.com/walter

| 09.12.06 | My weekly ramble in social spaces and places

Where I've been this week in the social web's places and spaces:

• In this post Leyla Arsan describes how elf, a beauty destination site, does not have a traditional marketing budget but uses social media marketing including a "seven day a week blogging rule"!
• See @darmano's 2010 "most important" social media trends, and the comments which all-in-all are not a rave review.
• You can catch up with, and make your mind up about, conflicting reports on social media, and also catch my last post on the same. 
• If you are on Linkedin check the Channels of the Future Group discussion "What brands will disappear in 2010".
• Travel group Nomads is using social media to offer free business advice to other travel groups and businesses.
• If you've time to waste you could join the social media expert A-list at The Brand Builder all tearing their hair out because a group dared to run a business offering a certificate in social media.
• Facebook announces new privacy plans - "to remove regional networks completely and create a simpler model for privacy control where you can set content to be available to only your friends, friends of your friends, or everyone".
• Are social networks more likely to make people complain online?
• Using Twitter to predict sales from the buzz - a WSJ report on a case study makes interesting reading.

http://xeesm.com/walter

| 09.11.29 | My weekly ramble in social spaces and places

Where I've been this week in the social web's places and spaces:

• I'm still to get that link for Social Media Tools Week presentations - stay tuned!.
• This is a good insight and also provides up to date stats on social networking in China How to lead a disastrous strategy on social networks in China? Part I.
• Looking for examples of "newpapers" reinvented - see RedEyeChicago especially their Google Wave and I also never fail to be impressed by the innovations from Huffington Post such as the State Dinner Live on Twitter page. 
• If you are on Linkedin check the Social Relationship Management Group, a subgroup of Social Media Software Group, for good discussions of social relationship management.
• Interested in SaaS? Here is a must-read by Lincoln Murphy Think You're Ready for SaaS? Think Again! - 9 Common SaaS Misconceptions to Avoid.
• Will Cloud Computing Kill Systems Integrators? the article says yes, I say no, I think not!
• Call centres are struggling with how to integrate social media, a good overview A Solution to the Social Media Call Center Conundrum and also mentioned the FacePhone.
• Fujitsu announced their Business Enablement Services which is a "Platform as a Service" enalbing ISVs to host into the cloud. Similar to Microsoft's application virtualisation service, and several others. The challenge is more in the marketing end for companies moving to SaaS.
• Here is an unusually thoughtful and high quality assessment of 4 Twitter tools Social Media Analytics: Twitter: Quantitative & Qualitative Metrics, it's from Avinash Kaushik.

http://xeesm.com/walter

| 09.11.15 | My weekly ramble in social spaces and places

Where I've been this week in the social web's places and spaces:

• Keen to get a quick update on Social Media Tools? Sign up for the Social Media Tools Week, starting tomorrow.
• Attending the Digital Media and Marketing Summit in Melbourne on Monday - big turnout exceeded organiser's expectations, hope the presentations exceed mine! Follow on Twitter #dmms09
• If you have not read Helge Tennø's Post Digital Marketing 2009 then you must as then you will understand why we won't say "digital" marketing in the future.
• Linkedin Discussion: Think Before You Set Up Your LinkedIn-Twitter Integration - reduce the flow!
• This survey on social media tools most used by business found that, surprisingly, IT professionals use social media tools for business the least.
• Did you see Razorfish's Shiv Singh On 'Social Media For Dummies' and this quote from the article "now that his book is out, brands may no longer need agencies to unlock the secrets of marketing via social media" - well that's funny, but actually the article is good, and worth reading.
• LInkedin Discussion - one of those rare ones that actually has a discussion - a topic of some interest - Would like a recommendation for a online help or FAQ system.
• Graham Hill outlined a fabulous Manifesto for Social Business at CustomerThink.

http://xeesm.com/walter

| 09.11.08 | My weekly ramble in social spaces and places

Where I've been this week in the social web's places and spaces:

• Keen to get a quick update on Social Media Tools sign up for the Social Media Tools Week, starting November 16.
• Very level-headed article worth reading "the customer is the customer" and not necessarily always right.
• TeemingPod allows you to - share PPTs and collaborate around it - get user comments on each slide - tag slides with relevant keywords - recommend useful slides - through a "pod" or widget on your website.
• Linkedin Discussion: great case study from Australia "Zero to 40,000 fans. How Mudo built the largest and most engaged branded Facebook page in Australia" pdf.
• Cosmetics for a $1 - through a series of social media pushes and at home parties, cosmetic company e.l.f.'s business has exploded over the last few years.
• Mozy (online backup) won a social media award for their Twitter support and customer interaction - best business use of Twitter.
• Huffington Post - Andrew Cherwenka - The Problem With Social Media Agencies good comments.
• In a blog post, Twitter says it has started an experiment that will "show higher quality results for trend queries by returning tweets that are more useful".

http://xeesm.com/walter

| 09.10.25 | My weekly ramble in social spaces and places

Where I've been this week in the social web's places and spaces:

• Linkedin Discussion Is The Enterprise Ready For Social Media? - think strategy, culture, capability.
• Social network sites are “rapidly evolving into serious business tools", says the Trucking Industry.
• Gartner - Why your Twitter and Social CRM efforts will fail - eye-grabbing headline but really says if you don't care much about your customers now then social media won't help you.
• Don't get all hung up on your own brand's transparency; you're not that interesting.
• Facebook updated Groups and the new features are creating a wall of controversy with software intern Knot Pipatsrisawat coping a lot of flak, which was probably the least of his expectations.
• Businesses that don't monitor social media could find themselves out of business within a month.
• This is useful - Facebook News Feed vs Live Feed Changes Explained by Mari Smith.
• eConsultancy does quality work including Social media: the best and worst of 2009.
• And another from Henry Elliss guest blogger at eConsultancy, Social Media - Don't put your most junior person on it.
• Did you know that four out of five Twitter conversations are about a brand or product?

http://xeesm.com/walter

| 09.10.18 | My weekly ramble in social spaces and places

Where I've been this week in the social web's places and spaces:

• Not social media but social drama - this week at one of our suburban rail stations a mother lost her baby over the platform as a train came in - it survived but see the video!!!
• If you didn't see - Twitter selling its own brand of wine!
• I'm cheating - here are Gavin Heath's "5 must-read posts from last week".
• Social media-exposed consumers are far more likely to search for brand and product-related terms - Comscore survey.
• Factoid! It's said that Canadians are the heaviest users of Facebook per capita. (I don't have an authoritative source.)
• Canada's Flowtown "helps small businesses communicate with their customers, anywhere, everywhere, super efficiently " - I signed up for a free account.
• Martell Home Builders, a construction company in Moncton, New Brunswick, which specializes in the promise that it can build a new home in 99 days, is on Facebook, Twitter, and YouTube; runs a blog; and lets buyers follow their home construction progress online, get pictures, and post comments, says social media is changing how business is done.
• 45% of small-business owners have Twitter or Facebook accounts yet only 44% have websites - social media taking off - according to survey.
• Hyper-targeting using Facebook - good Slideshare presentation by Clara Shih the Facebook guru, I like her work she is a very clear thinker (and speaker).
• I like @johnhaydon's work such as Seven ways to prevent your social media strategy from going into a tailspin.

My social places: http://xeesm.com/walter

| 09.10.11 | Ramblings in social spaces and places

Where I've been this week in the social web's places and spaces:

• One of the best posts on How to build a Facebook community - 14 great tips.
• If you subscribe to the free part of McKinsey Quartley "What shape will the wireless Web take?" is worth a quick read.
• I especially liked Alex Hawkinson's analysis of why Faceboook Pages are Important - but not the be all and end all, in response to a popular post by Ben McConnell.
• Good recap by Amanda O'Brien of day one of the Inbound Marketing Summit here.
• From Mashable - equal numbers of men and women use sites like LinkedIn, DeviantArt and YouTube but when it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo women outnumber men.
• More on Collecta - video: Collecta's Approach to Real-Time Search - explains its difference.
• Thinking of "jobs customers want to get done" helps put customer needs at the centre of business strategy.
• Analysis of closing of Gourmet and Modern Bride magazines by @catesherwood graduate Social Media Academy - really liked this post - "no one in the industry is thinking radically enough".
• Facebook continues to bamboozle the experts, see Public flocks to brands on Facebook.
• Would you be prepared to carry no business card these days - refering to your social sites? See this CNN report.