| 09.09.27 | Ramblings in social spaces and places

Where I've been this week in the social web's places and spaces:

• For Linkedin members, MarketingProfs Group, a great discussion on Facebook versus Linkedin but really about your personal versus business identity online:

Linkedin, eclipsing Plaxo at every turn, has become the repository of the history, the flesh and bones of a brand, how it was built, why it was built, what is being done with it today. Such "background", or "backstory" cannot be ignored. It forms the essential character of the brand. But it cannot tell you why you should care about it. Facebook is where you meet a brand in human terms ... says Boyd Jentzsch in a fabulous post.

• Facebook's Louise Clements gave the marketers at an Internet Marketing Conference in Vancouver, Canada, advice to avoid thinking about campaigns and flights all together when using these platforms. Instead you should develop a CONVERSATIONAL CALENDAR.
• In Social Media Marketing Beyond Facebook & Twitter the article says that for "brands" "five out of 10 social media tools evaluated in the study are being used by more than 50 percent of brands and retailers, with the Facebook Fan Page topping the list with an 86 percent adoption rate".
• More ...  How free social media beat the recruitment consultants to death
• Bing is now the fastest growing search engine!
• The End of Email: "99.5% of emails are a waste of bandwidth" says Axel Schultze. 
• If you are interested in the evolution of the mobile phone and telephony business in Japan then I suggest that you read this interview with one of the world's most successful telephony/Internet entrepreneurs - Dr Sachio Semmoto (also a former Professor at the Haas School of Business). Oddly enough Semmoto-san has 3 entries in Linkedin each of which is either false or inactive.
• I'm still getting the gist of Gist - one of Paul Allen's investments - $6.75 million so far.
• US: More than 75% of people judge others solely based on the material online, and believe that you can make a reliable assessment of a person from this.
• Wendy Soucie reports on new research by Adrienne Corn which examines social media and identity.The results are encouraging in that 73% of those surveyed feel their social media profiles accurately reflect their identity: who they are, values and personality.