Alexandra Wheeler: My Starbucks Idea last March, an online community where our customers and partnersâas we like to call our employeesâcan go online and submit their ideas, vote for other peopleâs ideas or add to ideas in the community. They can also see what Starbucks is doing with those ideas through our âIdeas in Actionâ blog. Itâs a pretty robust community. It has over 75,000 ideas in it. In its first year, we activated 25 ideas through that program. Itâs a significant way to co-create through that program, to inform business decisions that were underway or forming. [For instance,] we wouldnât have had music in our stores if it wasnât for our partner here, Timothy Jones, or [so many different] different creations of our beverages, to take whatâs happening in store and bring that online. Itâs a natural extension of the brand through that experiment, and through our success with that, we started to expand beyond that. It was important for us to go where consumers are and to provide a valuable and meaningful brand experience.