I was going to write a more meaty post today but checking my email this morning I found one from Klout offering me a SIM card from Red Bull Mobile Australia as a Klout Perk. I was intrigued, and seems it is new in Australia.
You are receiving the perk because you are influential and have authority on topics related to the perk. You are welcome to tell the world you love the perk, you dislike the perk or say nothing at all.
So I'm surprised to find I am an influencer. Klout looks for "influencers" on topics related to the offer. I'm not sure what my relevant topic is as I only come up under "social media", "business", "consulting", and "cloud computing". Or maybe there were so few members in Australia they just sent to everyone above a certain level - say Klout of 50?
The key to success for Klout is to attract the advertisers and also to have confidence that the Klout "topics" are in fact able to meaningfully segregate. For example I've seen many people with topics like "Australia" or "Japan" - they seem a bit broad. For example, by looking at the Red Bull Mobile website I'm not sure I am really in their demographic - me being a baby boomer? But OK it worked at least I'm talking about them!
It's also interesting to ponder why Red Bull choose this Klout Perks path, as it's little known and I wonder how many people are "Klout active" in Australia. Based on my recent observations it seems that people ARE becoming more active on Klout - I'm not sure why this is happening.
The Klout offers come with "best practice" guidelines for touting the offer to your social web friends - the Influencer Code Of Ethics, which include this:
If you decide to talk about the perk, we will ask you to disclose that you received a sample.
Please check out the Red Bull Mobile offer, and I did receive a sample - well actually I have not received it yet, I have applied for it.
To be honest I don't really need a calling SIM card, I need an iPad data SIM card! But I signed up hoping that they may have been really out-of-the-box thinkers and would give me that option - which they did not! I was also curious about how Red Bull Mobile is going about their launch in Australia.
By using Klout they are showing some innovation, so what else are they doing in social media?
If you know what else Red Bull Mobile are doing in social media please comment below.
See my Question on Quora.
Please check my topics on Klout and confirm my influence on those you choose, thanks.
Want to know how to increase your Klout score? See this Answer on Quora.
Please comment below.