This a result of a study conducted by comScore: "The Influenced: Social Media, Search and the Interplay of Consideration and Consumption", in collaboration with social media agency M80 over a three month period.
"Social media-exposed consumers are far more likely to search for brand and product-related terms, and click on a brand's paid search ad," said Graham Mudd, vice president of comScore.
"This finding provides strong evidence that investing in social media marketing can both increase initial brand consideration and drive higher conversion rates once the consumer has decided to purchase."
ComScore's survey found that the highest click-through rates (CTR) were seen when brands actively communicated with users through specifically tailored social marketing programs - such as when a company made and actively engaged with consumers through a dedicated Facebook page.
More good news, you can find the Scribd presentation here and a whole further analysis by Cindy Kerber Spellman.




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