The Big Money compiled its inaugural Facebook 50 to measure which brands use the social media web site most effectively.
Metrics included how often Facebook offerings are updated, engagement demonstrated by fans, speed of growth and creativity.
Here are the top 5:
1. Coca-Cola
2. Starbucks
3. Disney
4. Victoria’s Secret
5. iTunes
Click here to see the full list of The Big Money Facebook 50.
The list and process are discussed in-depth here.
For me the most compelling quote is this: "...many brands stand far apart from others in their category" which illustrates both the opportunity and the risk.
Facebook remains a place where companies can grab a competitive edge without necessarily having a broad social media strategy.
