Leif Harmsen, once a Facebook user, now crusades against it. Having dismissed his mother’s snap judgment of the site (“Facebook is the devil”), Harmsen now passionately agrees
Julie Klam, a writer and prolific and eloquent Facebook updater, said in her own e-mail message, "I have noticed the exodus, and I kind of feel like it’s kids getting tired of a new toy." Klam, who still posts updates to Facebook but now prefers Twitter for professional networking, added, “Facebook is good for finding people, but by now the novelty of that has worn off, and everyone’s been found.” As of a few months ago, she told me, Facebook "felt dead."
OK, so we count up the "quitters" in the article, after all Virginia Heffernan, the journalist, "asked around" and she came up with 5 quitters, one of whom "disappeared without a word" (from Facebook we presume).
I didn't read the cascade of comments, 85 as I wrote this, but the point is that the rise or demise, the ebb and flow of Facebook members is irrelevant if you have in place a proper social media strategy.
By proper I mean that you at least know in which social web places and spaces your customers / brands / products / services / competitors are being discussion, and in which they are participating.
Now surprisingly (or perhaps not surprisingly) most social media activities by most companies are not business-like planned strategies - they are campaigns, and focused on where they think things "might take off" like Facebook. If you have that approach to social media then you should be worried about any decline of Facebook.
But for those who have a proper business-like strategic approach, and the monitoring, assessing, and continuous improvement of their strategy, the demise of any particular tool is neither here nor there, even it is Facebook, or Twitter for that matter.
