I was vaguely tracking the Future of Influence #foi09 conference and thinking about influence in the social media, and interactions, when from Linkedin I received notice that a new News Discussion had been posted by Mike Dubrall (a fellow Certified Social Media Consultant from the Social Media Academy). In the Channels of the Future Group, Mike had posted reference to this McKinsey study - A Revolution in Interaction.
The link took me into the Strategic Thinking section of the McKinsey Quarterly online edition, to the article, but it was only available to Premium Members.
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So I thought OK I will appeal in the social media, not for a pirate copy but for an opinion or summary or connection with someone who had read the article.
Here's the result:
You can see that I twittered at 8:50am Sydney time, McKinsey McKQuarterly responded at 10:50 exactly 2 hours later, and I paid them the courtesy of an RT "thank you" at 11:32am.
I now did indeed have a guest pass to the article, and it is very insightful. More to come on that when I condense and align my views with other things happening in "interaction", "influence", and "social media".
Thanks McKinsey, you obviously have a well-oiled monitoring and response system. While many companies have an outbound "broadcast" twitter presence, few that I have tested actually listen and respond.
There's a saying: if you are present in the social media then people expect that you are listening!
