In "What Managers Really Do" by Dr. Henry Mintzberg (Wall Street Journal | August 17, 2009) his theme was that "when they aren't dealing with interruptions they have three basic ways to exert their influence".
Read more at Wall Street Journal »
I noticed this bit:
"DR. MINTZBERG: Basically, managing is about influencing action. Managing is about helping organizations and units to get things done, which means action."
So perhaps the management in the social media is about influencing action - about helping partners and clients to get things done, which means action?
What do you think, is this part of the brand experience and brand behaviour?
