Business travellers were told that "there were serious savings to be made if you know about off-site parking" in the Business Travel Special Report of The Australian Financial Review of June 4.
I knew that, but what I didn't know was that the "off-site" industry was united, as competitive as they are, in the view that people don't know about their service "because of a lack of marketing".
My social media marketing eyes were bulging out of my head. Here is money to be made, wealth to be created, customers to made happy by saving them a lot of money, and it's like "lay down and die" by the business owners.
What a greenfield site for a business social media marketing case study. You can see the success rolling off the numbers at the end. I couldn't help myself and promptly emailed Andrew Shanahan with what I carefully considered was more an educational pitch than a sales pitch. I mean he needs to know. No response yet but he's a very busy man.
I then googled high and low for Evan Fletcher's email as I wanted to have backup in case of no interest from Andrew - I favour Andrew because he's a goer and known self-starter and owner and gave him first mover advantage - but after 20 minutes of nothing I decided Evan doesn't want to be found.
Measuring a well planned business-based engagement through social media, from a flat-line base, offers a fabulous potential case study, so I'm hoping I can attract Andrews' attention !
